I sent a picture book manuscript to my agent a couple weeks ago. She thought it was a "darling" story, but told me that in today's market, it wasn't enough anymore for a story to be good and well-written. Editors want to know: Who is your target audience? She wasn't sure who the target audience was for this book.
Which got me thinking. Picture book. Kids, 4 - 8? Isn't that who the target audience is? Not anymore, apparently. Now, writers have to narrow their audience more specifically. Is it for boys or girls? Disabled kids? Kids who are bullied? Kids who live on farms? So, how do you decide who your target audience is and finding the right publisher for your manuscript?
Here are some links on the issue:
Finding the right publisher for your children's book
Publicize your Book: Target Audience
If anyone finds any other sites that are helpful in determining the target audience of a children's book, please let me know or post a comment.